<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>VID</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/format/vid</link><description>VID</description><item><title>How supplements fit in a GLP-1 world</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/how-supplements-fit-in-a-glp-1-world</link><description>&lt;p&gt;Dietary supplements can play an an important role in supporting GLP-1 users who experience side effects. Learn about effective ingredients and their mechanisms of action.&lt;/p&gt;</description><pubDate>Tue, 12 Aug 2025 18:02:49 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/how-supplements-fit-in-a-glp-1-world</guid></item><item><title>GLP-1 Dietary Supplement Controversy: Claims, Ethics and Regulation</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/glp-1-dietary-supplement-controversy-claims-ethics-and-regulation</link><description>&lt;p&gt;In the past two years, the health and nutrition industry hasn&amp;rsquo;t said the word GLP-1 without following it closely with the word &amp;ldquo;opportunity.&amp;rdquo; Walk through the supplement aisle and you&amp;rsquo;ll see many brands have taken the opportunity and run with it. But at what cost? This one-hour webinar will discuss the ethical responsibility of the industry in connection with GLP-1 advertising and marketing claims, and what regulatory or legal repercussions may wait for those who are more interested in profit than principle.&lt;/p&gt;</description><pubDate>Tue, 29 Apr 2025 20:48:50 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/glp-1-dietary-supplement-controversy-claims-ethics-and-regulation</guid></item><item><title>Exploring Latest Supplement Trends: What's Hot and What's Next</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/exploring-latest-supplement-trends-what-s-hot-and-what-s-next</link><description>&lt;p&gt;Fuel your brain (and your belly) with breakfast and a deep dive into the supplement industry&amp;rsquo;s hottest trends. This session will reveal the latest insights on innovations, market shifts and consumer demands that are shaping the future of supplements. Supported by exclusive market data from Nutrition Business Journal (NBJ), our expert panel will provide a data-driven look at where the industry is headed and what you need to know to stay ahead.&lt;/p&gt;</description><pubDate>Tue, 29 Apr 2025 20:46:02 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/exploring-latest-supplement-trends-what-s-hot-and-what-s-next</guid></item><item><title>Video: Pulse Check: Uncovering Supplement Consumer Insights and Trends</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-pulse-check-uncovering-supplement-consumer-insights-and-trends</link><description>&lt;p&gt;What's the news with dietary supplements at the end of 2024? We've got data and insights, consumer use patterns, &lt;span&gt;retail&lt;/span&gt; and distribution best practice3s, and results of the annual supplement consumer survey from the Council for Responsible Nutrition.&lt;/p&gt;</description><pubDate>Wed, 18 Dec 2024 03:52:04 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-pulse-check-uncovering-supplement-consumer-insights-and-trends</guid></item><item><title>Video: Functional Mushrooms: Sources, Standards, Species and Science</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-functional-mushrooms-sources-standards-species-and-science</link><description>&lt;p&gt;Functional mushrooms are a huge growth area in the supplement industry.&amp;nbsp; A panel at SupplySide West delved into some of the key questions in the field, such as emerging science, different production methods and identity and labeling issues.&lt;/p&gt;</description><pubDate>Wed, 18 Dec 2024 03:51:07 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-functional-mushrooms-sources-standards-species-and-science</guid></item><item><title>Video: Supplements 101: An Exploration of Dietary Supplement Foundations</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-supplements-101-an-exploration-of-dietary-supplement-foundations</link><description>&lt;p&gt;Watch supplement industry veterans as they dispense knowledge, &lt;span&gt;insights&lt;/span&gt; and wisdom during SupplySide West 2024.&lt;/p&gt;</description><pubDate>Wed, 18 Dec 2024 03:49:36 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-supplements-101-an-exploration-of-dietary-supplement-foundations</guid></item><item><title>Video: Microbiome Market Madness: Opportunities, Innovations and Insights</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-microbiome-market-madness-opportunities-innovations-and-insights</link><description>&lt;p&gt;In this video taken from SupplySide West in October 2024, a panel of experts explored opportunities and innovations in the booming supplement market targeting the human microbiome.&lt;/p&gt;</description><pubDate>Wed, 18 Dec 2024 03:48:12 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-microbiome-market-madness-opportunities-innovations-and-insights</guid></item><item><title>Video: Women’s Health: The Trends, Clinical Studies and Ingredients Helping Women Thrive</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-women-s-health-the-trends-clinical-studies-and-ingredients-helping-women-thrive</link><description>&lt;p&gt;The women&amp;rsquo;s health category is booming. At SupplySide West 2024, expert panelists discuss potential products, interesting ingredients, and clinical research.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:39:43 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-women-s-health-the-trends-clinical-studies-and-ingredients-helping-women-thrive</guid></item><item><title>Video: Active Nutrition Category Updates: The Regulatory, Market and Scientific Landscape of Products and Ingredients</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-active-nutrition-category-updates-the-regulatory-market-and-scientific-landscape-of-products-and-ingredients</link><description>&lt;p&gt;With a growing audience, the active nutrition category continues to change. In this session from SupplySide West 2024, you&amp;rsquo;ll learn what&amp;rsquo;s trending, regulatory happenings and opportunities for innovation.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:38:57 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-active-nutrition-category-updates-the-regulatory-market-and-scientific-landscape-of-products-and-ingredients</guid></item><item><title>Video: Healthy Aging: The Biology, Chemistry and Technology of Adding Quantity and Quality Years</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-healthy-aging-the-biology-chemistry-and-technology-of-adding-quantity-and-quality-years</link><description>&lt;p&gt;Watch experts discuss the keys to creating healthy aging products during SupplySide West 2024.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:37:30 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-healthy-aging-the-biology-chemistry-and-technology-of-adding-quantity-and-quality-years</guid></item><item><title>Video: Ingredient Claims and Legal Flames: An Interactive Workshop to Dodge Regulatory Heat</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-ingredient-claims-and-legal-flames-an-interactive-workshop-to-dodge-regulatory-heat</link><description>&lt;p&gt;In this video recorded during SupplySide West in October 2024, a panel of legal and scientific experts discuss dietary supplement claims and the nuances of building science for ingredients and product formulations.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:36:50 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-ingredient-claims-and-legal-flames-an-interactive-workshop-to-dodge-regulatory-heat</guid></item><item><title>Video: Good Clinical Trial Design: Inclusivity as Axiom</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-good-clinical-trial-design-inclusivity-as-axiom</link><description>&lt;p&gt;Clinical trials are only as good as the quality of the study cohort.&amp;nbsp; Recruiting the right subjects for your trial yields the best data.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:35:59 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-good-clinical-trial-design-inclusivity-as-axiom</guid></item><item><title>Video: Supplement Delivery Systems: Where Technology And Demographics Have a Party</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-supplement-delivery-systems-where-technology-and-demographics-have-a-party</link><description>&lt;p&gt;In this video taken from SupplySide West in October 2024, a panel of experts explored delivery systems for dietary supplements.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:35:15 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-supplement-delivery-systems-where-technology-and-demographics-have-a-party</guid></item><item><title>Video: AI-powered precision: Revolutionizing supplement supply chain and formulation</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-ai-powered-precision-revolutionizing-supplement-supply-chain-and-formulation</link><description>&lt;p&gt;AI is a tool that many dietary supplement companies already use.&amp;nbsp; This session covers key issues in the category, including how companies can benefit from this technology and what are the major sticking points.&lt;/p&gt;</description><pubDate>Tue, 17 Dec 2024 22:34:21 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-ai-powered-precision-revolutionizing-supplement-supply-chain-and-formulation</guid></item><item><title>Video: Unleashing the untapped potential of pet supplements</title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-unleashing-the-untapped-potential-of-pet-supplements</link><description>Video: Unleashing the untapped potential of pet supplements</description><pubDate>Tue, 17 Dec 2024 22:32:42 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-unleashing-the-untapped-potential-of-pet-supplements</guid></item><item><title>Video: Active nutrition from the gamer chair to the yoga mat and sports field </title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-active-nutrition-from-the-gamer-chair-to-the-yoga-mat-and-sports-field-2</link><description>&lt;p&gt;This video provides essential knowledge you need to understand what&amp;rsquo;s happening in the market and stay ahead of the competition. The always-innovative sports nutrition category is enjoying a groundswell of expansion thanks to consumer acceptance of active nutrition &amp;mdash;not just strength and muscle-building but vitality and vibrance in day-to-day pursuits like yoga and hiking.  &amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;We cover the gamut from traditional sports nutrition ingredients for athletes like protein, creatine and beta-alanine, and discuss other bioactives for active well-being like ashwagandha, curcumin and cordyceps mushrooms. &lt;/li&gt;
&lt;li&gt;We dive into swelling sports nutrition market of energy and the innovation happening because of it. &amp;nbsp;&lt;/li&gt;
&lt;li&gt;We discuss the growing evidence-based portfolio of branded esports products from leading ingredient suppliers and chat through opportunities for future growth. &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Summary:  This video analyzes the booming sports nutrition market, encompassing traditional athletic supplements and emerging bioactives for overall well-being, with a focus on esports and future growth opportunities. &amp;nbsp;&lt;/p&gt;</description><pubDate>Wed, 15 May 2024 20:43:36 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-active-nutrition-from-the-gamer-chair-to-the-yoga-mat-and-sports-field-2</guid></item><item><title>Video: Navigating the future: Adapting to evolving trends </title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-navigating-the-future-adapting-to-evolving-trends-2</link><description>&lt;p&gt;This video gives an in-depth education on the most current, relevant and important information from industry experts. This two-hour video provides essential knowledge you need to understand what&amp;rsquo;s happening in the market and stay ahead of the competition.  Success in the supplement and healthy food and beverage industries hinges on the ability to adapt formulations to evolving trends and consumer preferences. By staying abreast of scientific advancements, understanding consumer insights, embracing innovative product formats and prioritizing sustainability, businesses can position themselves for continued growth and success in this dynamic marketplace. &amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Learn from Erika Rommel Craft, market research analyst, Nutrition Business Journal, and Caroline Davidson, senior director, strategic partnerships, SPINS, about the white spaces available for future product success. &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Get insight from Amy Summers, founder and president, Pitch Publicity, on using publicity to cost-effectively test messaging on current trends before fully investing in marketing and advertising. &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Look at trends from brands&amp;rsquo; perspectives and understand how they take innovative ideas and turn them into products. Brand representatives include Allyn M. Kaufmann, U.S. whitespace and innovation lead, Haleon; Rachel Kreider, VP product innovation and science, GNC; Amy Upchurch, CEO and founder of Pink Stork and Marc Washington, founder and CEO of Supergut. &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Summary: This two-hour video offers key industry expert insights to stay competitive in the supplement and healthy food/beverage market, covering trends, consumer preferences, product innovation, and sustainability strategies for success.&lt;/p&gt;</description><pubDate>Wed, 15 May 2024 20:41:07 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-navigating-the-future-adapting-to-evolving-trends-2</guid></item><item><title>Not just a buzzword: The keys to making sustainability an actualized business practice - Video </title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-not-just-a-buzzword-the-keys-to-making-sustainability-an-actualized-business-practice-2</link><description>&lt;p&gt;Sustainability is a topic that underlies the future of the supply of dietary ingredients for the supplement industry. The issue presents definition challenges: What is meant, exactly, by &amp;ldquo;sustainability&amp;rdquo;? But it also encompasses a significant opportunity for companies that get it right, allowing them to grow a more loyal and motivated consumer base, as well as being able to &amp;ldquo;do well by doing good.&amp;rdquo;  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Viewers can expect to learn:  &amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How best to communicate these ideals to consumers.  &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Which aspects of sustainability are most important to consumers.  &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Practical ways for companies to implement and measure sustainability programs.  &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;u&gt;Timing&lt;/u&gt; &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:00:00-0:02:00 &amp;ndash; Introduction &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:02:00-0:48:00 &amp;ndash; Panel discussion on what consumers understand about sustainability: Hank Schultz, senior editor, SupplySide Supplement Journal; Diane Ray, VP of strategic innovation, NMI Solutions; Shelly Balanko, senior VP, The Hartman Group   &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:48:00-1:24:00 &amp;ndash; Preserving our herbal heritage: Ann Armbrecht, Ph.D., Sustainable Herbs Project   &amp;nbsp;&lt;/p&gt;
&lt;p&gt;1:24:00-2:09:00 &amp;ndash;  Panel discussion on sustainability and the natural channel supply chain: Joe Betz, director emeritus, NIH Office of Dietary Supplements; Thomas Brendler, principal scientist, Traditional Medicinals; Paula Brown, director of applied research, British Columbia Institute of Technology   &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:09:00-2:21:00 &amp;ndash; Fungi cultivation vs. wildcrafting: Steven Dentali, scientific advisor, Nammex   &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:21:00-2:53:00 &amp;ndash; Dietary metatrends to inform product innovation: Rachel Cheatham, founder, Foodscape Group  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Summary: &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Sustainably sourced ingredients have become fundamental in the supplement segment and offer an important opportunity for brands to meet growing demand for sustainably produced products. This session provides insights on consumers&amp;rsquo; expanding values on sustainability, how best to communicate these ideals, and practical ways to implement and measure these efforts. &amp;nbsp;&lt;/p&gt;</description><pubDate>Wed, 15 May 2024 20:39:11 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-not-just-a-buzzword-the-keys-to-making-sustainability-an-actualized-business-practice-2</guid></item><item><title>A universe unfolding: Uncovering the mysteries of the microbiome and its connection to health  - Video </title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-a-universe-unfolding-uncovering-the-mysteries-of-the-microbiome-and-its-connection-to-health-2</link><description>&lt;p&gt;Despite a deluge of new information &amp;mdash; and a steady stream of microbiome-related studies expanding the available data on human microbiome composition and function &amp;mdash; ingredient researchers are only beginning to understand the individual microbial species and their biological roles. Luckily, artificial intelligence (AI) and machine learning are proving to be game changers in our understanding of these expanding datasets.  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Technology could bring transformational change through the development of predictive models for personalized therapeutic interventions or disease interception. But before that lofty goal is reached, &amp;ldquo;biotics&amp;rdquo; providers are discovering the impact that bacteria-based ingredients can have on a wide range of health systems beyond gut health, including the gut-brain axis, a connection to healthy skin, and the influence of dysbiosis on host immunity and disease.  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;The video covers:  &amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Innovation in product development across a range of consumer-facing solutions that include prebiotics, probiotics, synbiotics and postbiotics.  &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;The segment expansion of probiotics into sports nutrition, weight management, inflammation targeting and cosmetics, as well as bone health, women&amp;rsquo;s health, kidney and respiratory function, cognitive performance, stress and sleep.  &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;The accumulation of in vivo and clinical data indicating that probiotics could represent important allies in the fight against obesity and associated metabolic health concerns.  &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;0:00:00-0:06:00 &amp;ndash; Introduction &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:06:00-0:20:00 &amp;ndash; Welcome and introductions from George Paraskevakos, executive director, International Probiotics Association  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:20:00-0:40:00 &amp;ndash; Using AI to discover plant bioactives and map them to specific modes of action: Bethany Henrick, VP of microbiome, Brightseed  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:40:00-0:57:00 &amp;ndash; The benefits of supplementation with a multispecies synbiotic during and after antibiotic treatment: Katarina Doma, senior research scientist, KGK Science  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:57:00-1:19:00 &amp;ndash; Criteria to consider when conducting a microbiome-based clinical study: Barry Skillington, CCO, Atlantia Trials  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;1:19:00-1:41:00 &amp;ndash; Prebiotic fibers and microbiome modulation: Susan Hewlings, VP of research affairs, Radicle Science  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;1:41:00-2:04:00 &amp;ndash; Unleashing the hidden power of probiotics, prebiotics and postbiotics on geroscience and aging: Sandra Saville, director of education and communication, International Probiotics Association  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:04:00-2:26:00 &amp;ndash; Consumer and retail trends in the biotic categories: Brandon Casteel, VP of partnerships, SPINS  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:26:00-2:46:00 &amp;ndash; Claims, regulatory compliance and messaging around microbiome ingredients: Asa Waldstein, principal, Supplement Advisory Group  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:46:00-3:04:00 &amp;ndash; Panel discussion on mapping the present and future of the market for microbiome-based ingredients:Duffy Hayes, assistant editor, SupplySide Supplement Journal; Ralf Jager, managing member, Increnovo LLC; Martin Felkner, senior expert, branded ingredients, Finzelberg GmbH &amp;amp; Co. KG; George Paraskevakos, executive director, International Probiotics Association  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Summary: &amp;nbsp;&lt;/p&gt;
&lt;p&gt;The steady stream of microbiome data and information underscores the potential of individual microbial species and their biological roles, with &amp;ldquo;biotics&amp;rdquo; providers already connecting to a range of health systems including the gut-brain axis and skin health. This video explores innovative new solutions in all the &amp;ldquo;otics,&amp;rdquo; and the expansion of probiotics into sports nutrition, weight management, inflammation, cosmetics and more. &amp;nbsp;&lt;/p&gt;</description><pubDate>Wed, 15 May 2024 20:24:40 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-a-universe-unfolding-uncovering-the-mysteries-of-the-microbiome-and-its-connection-to-health-2</guid></item><item><title>Sports nutrition quits the gym and goes mainstream - Video </title><link>https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-sports-nutrition-quits-the-gym-and-goes-mainstream-2</link><description>&lt;p&gt;Sports nutrition is one of the strongest supplement categories. The sports and performance field carried a markedly different trajectory through the pandemic than all other supplement sectors &amp;mdash; flat in 2020, while supplements as a whole boomed a historic 15% year-over-year growth with immunity, of course, rising multiples higher. Yet by 2022, sports nutrition recovered and experienced one of its highest growth years in decades &amp;mdash; as the rest of the supplement world began correcting. Notably, the rise of sports nutrition is a mass market play more than it ever has been, moving out of many specialty retail outlets. In this dynamic sector, this video explores these ideas:  &amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Creatine is booming because it is branching into the mainstream in new health states and demographics.  &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Esport athletes are legitimizing computer gaming &amp;mdash; with the aid of next-gen nootropics.  &amp;nbsp;&lt;/li&gt;
&lt;li&gt;Which pre-workout nutraceuticals doubled in sales this past year &amp;mdash; and why.  &amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;u&gt;Timing&lt;/u&gt; &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:00:00-0:21:00 &amp;ndash; State of the sector from Nutrition Business Journal&amp;rsquo;s Editor-in-Chief Rick Polito and Industry Data Analyst Erika Craft &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:21:00-0:53:00 &amp;ndash; Draft picks &amp;mdash; best active nutrition ingredients, NFL draft-style: Blake Ebersole, president, NaturPro Scientific; Doug Kalman, Ph.D., clinical associate professor, Nova Southeastern University.  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;0:53:00-1:24:00 &amp;ndash; Esport athletes are legitimizing computer gaming &amp;mdash; with the aid of next-gen nootropics: Jason Chung, director of the Esports &amp;amp; Gaming Initiative / clinical assistant professor of sport management, NYU Tisch Institute for Global Sport.  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;1:24:00-2:00:00 &amp;ndash; The creatine boom: Why is it branching into the mainstream? Rick Kreider, professor and director of the Exercise &amp;amp; Sport Nutrition Lab and director of the Human Clinical Core at Texas A&amp;amp;M University, and author of &amp;ldquo;Creatine: The Power Supplement.&amp;rdquo;  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;2:00:00-2:55:00 &amp;ndash; Panel discussion on hydration innovation: Luke Huber, vice president, science and regulatory affairs, Council for Responsible Nutrition: Liz Cummings, VP, business development, North America, Nicholas Hall Group of Companies; Eric Ciappio, strategic development manager, nutrition science, &amp;nbsp;&lt;br /&gt;Balchem; Danielle Citrolo, VP, scientific and regulatory affairs, &amp;nbsp;&lt;br /&gt;Kyowa Hakko USA Inc.; Vishal Patel, director, product development, Nestle Health Science U.S.; Diana Morgan, global regulatory and government affairs, Nutrabolt; Steven Kahn, product development scientist, ONNIT.  &amp;nbsp;&lt;/p&gt;
&lt;p&gt;Summary: &amp;nbsp;&lt;/p&gt;
&lt;p&gt;In this post-pandemic supplement market, sports nutrition is making a historic comeback with a mass market play for the broader active lifestyle consumer group. This video explores the re-emergence of creatine for new health states and demographics, the rise of next-gen nootropics for esport athletes, and the pre-workout nutraceuticals showing booming growth. &amp;nbsp;&lt;/p&gt;</description><pubDate>Wed, 15 May 2024 20:16:44 GMT</pubDate><guid isPermaLink="true">https://inf-ciderdev2-app-npi.onadvantagecs.com:443/product/video-sports-nutrition-quits-the-gym-and-goes-mainstream-2</guid></item></channel></rss>